Tourism Observatory

Tourism Observatory is a service that captures the Demand (Requests) and the valid Direct Reservations in hotels and accommodation providers and vacation rentals in specific geographical areas of Greece.

How it works?

The displayed results are based on real data that are analyzed and represented graphically by the companies participating in the Tourism Observatory. This analysis is done on a weekly basis (during the period when Greece presents high tourist demand) and fortnightly (during the period when Greece presents low tourist demand) based on the total Requests and Reservations. Data are obtained from the following companies:

BookOnlineNow

HotelAvailabilities

Syncbnb

Nea Mesa

BookOnlineNow Graphs


Data Analysis and Sample Hotels

The analysis is based on the cumulative and average data from a number of 8-10 properties using BookOnlineNow booking engines per examined Region.

Demand and Reservations Terms

Demand is a Request made on the booking engine on a specific date (Request Date) and Reservation is a valid reservation made through the booking engine.

Demand and Reservation Trends

  • The report details out the week-by-week changes of Number of Requests (Demand Trends) and Number of Reservations (Reservations Trend) for each examined region compared to the Reference Week.
  • Benchmarking (Zero (0) Point) Zero (0) Point is considered as the Average Number of Requests and Number of Reservations made the first 2 months of 2020 (Reference Week - Zero Point).
  • For a comparative version, we may add graphs that compare the collected data with the previous year’s data points.
Demand and Reservation Period Comparison
  • The report details out the week-by-week changes of Number of Requests (Demand Trends) and Number of Reservations (Reservations Trend) made through the booking engine compared to the same period last year.
Booking Window
  • The report details out the Arrivals Booking Window of reservations made from the booking engine in a specific time period.
Top 10 Countries
  • The report details out the Top 10 of the countries from which the most searches (Demand) and the most reservations (Reservations) are made in a certain period of time.

Syncbnb Graphs


Data Analysis of Vacation Rental bookings

The analysis is based on the cumulative and average data of a total of 6,000 vacation rentals worldwide using the Syncbnb channel manager.

Vacation Rentals Reservation Year Comparison

The report details out the week-by-week changes of Number of Reservations (Reservations Trend) compared to the same period last year.

HotelAvailabilities Graphs


Data Analysis and Sample Hotels

The analysis is based on the cumulative and average data of all hotels using HotelAvailabilities channel manager in Greece.

ΟΤΑs Reservations Period Comparison

The report details out the week-by-week changes of Number of Reservations (Reservations Trend) made through OTAs compared to the same period last year.

Booking Window

The report details out the Arrivals Booking Window of reservations made through OTAs in a specific time period.