EL 
EN Google global search trends by TOURIX
Analyzing the global search trend from 2019 until January 2023, we recognize the effect that COVID-19 had in the interest of travelers to visit and
stay in Athens. While 2019 presents a stable search trend, the year 2020 that comes right after shows much lower interest. On 2021 there is a slight
increase but still the numbers are not at the level of 2019. With the return to normality though, the urge of travelers to get back to visiting the
destination explodes the search trend for 2022, with 225% increase from 2021 and 109% from 2019. Analyzing January 2023 as well, we notice the
highest interest in a month throughout these 3 years, a fact that promises a year of high demand for tourism in Athens.
Taking a look at the countries with the highest interest for accommodation in Athens, USA is on top of the rank with a clear difference from the
second. One could argue that the Americans could also be searching for Athens based in Georgia, hence the big search volume. But after clearing out
any keywords that could directly or indirectly indicate Athens Georgia, the results are setting USA as the country with the most interest for
accommodation in Athens, Greece. In 2nd and 3rd place there is strong interest from the United Kingdom and France.
Comparing the 2022 search
trend of each selected
country with 2019 and 2021
levels we identify a clear
increase of interest.
Comparing to 2021,
Australia showed the
biggest increase, a fact
which could be indicating
that it is a rising market for
Athens.
While looking back to 2019,
the countries with the
biggest increase were USA,
Germany and Israel.
